Keri Ramirez, Managing Director of Studymove had the opportunity to present at International Education Association of Australia (IEAA) Marketing and Recruitment Forum in Sydney. The event was attended by over 100 representatives from universities, English Language and Vocational providers from all around Australia.
Studymove shared valuable lessons during the IEAA Marketing and Recruitment forum
Data is an effective tool to support international education strategies.
Under the theme of "Staying Relevant and Connected," our presentation focused on the effective utilisation of data to bolster international student recruitment strategies. We shared our expertise in marketing communication and data storytelling, emphasising their importance as powerful tools in aiding universities' decision-making processes.
I was particularly pleased to hear from a number of experts in this area who told me that my presentation had inspired them to engage more in the world of data to obtain insights that will support their institution in reaching their international goals.
Thank you again to the organisers for the invitation.