Marketing Intelligence
At Studymove, we help education institutions turn data into strategic insight.
We produce tailored Marketing Intelligence reports that support effective planning, performance tracking, and decision-making by compiling and analysing both internal and external datasets, .
Access to timely, accurate information is essential for success in today’s competitive international education environment. Our reports are designed to help you assess current strategies, identify new opportunities, and improve student recruitment outcomes.
Whether you need a ready-made solution or a fully customised report, we work closely with your team to scope, develop, and deliver marketing intelligence tools that meet your specific goals.
Studymove’s Expertise in Marketing Intelligence
We support institutions in gathering and analysing a wide range of internal and external education data. We transform raw figures into meaningful insights that inform strategic planning and performance evaluation.
Our tailored Marketing Intelligence reports are designed specifically for your institution and can be customised to reflect your branding and visual identity. Each report includes key performance indicators, market trends, and benchmarking data, presented clearly for use by recruitment teams, senior leadership, and decision-makers.
All data shared with us during the report development process is treated with the highest level of confidentiality. We are happy to formalise this through Confidentiality Agreements to ensure full transparency and trust.
Our Marketing Intelligence Reports
We offer a range of targeted reports designed to support strategy development, performance tracking, and operational planning across international student recruitment. These include:
International Student Recruitment Performance Report
A comprehensive overview of your recruitment activity, highlighting key trends, growth opportunities, and performance across markets.
Country Management Report
This report allows you to easily perform an in-depth analysis on each market to better understand which strategies, programs and recruitment channels work best in that specific market. Click here for more information.
Agent Management Report
Evaluate the effectiveness of your education agents using data on applications, offers, and enrolments to support more strategic agent engagement. Click here for more information.
Partner Assessment Tool (PAT)
PAT is a comprehensive tool which uses specific metrics taken from the most popular international university ranking systems to assess the value of global partner relationships. Click here for more information.
Student Conversion Reports
Track and analyse conversion rates across the enrolment funnel—from enquiry to acceptance—to help identify where improvements can be made.
Faculty Reports
Assess recruitment performance at the faculty or school level to better understand program-level trends and target resources effectively.
Admissions and Acceptances Timeline Reports
Visualise when key admissions milestones occur to better coordinate recruitment activity, marketing efforts, and offer timing.
Digital Strategy Performance Analysis
Gain insights into the impact of your online campaigns and digital outreach efforts across markets and platforms.
Bespoke Strategic Reports
Need something specific? We can develop customised reports tailored to your institution’s unique needs and goals.
The data which could feature in the various marketing intelligence reports include but are not limited to:
- International students by study level
- Summary of student load (EFTSU)
- Market share in Australia and by State/Territory
- Commencements
- Conversion rates
- International students by country
- University market share by country
- University markets by rankings
- International students by faculty
- Top countries by faculty
- Top programs
- Students via agents
- Top agents
- Recruitment Costs
- Cost of Commissions
- Costs per Commencements
- Comparison of staff structures
- Number of enquiries by country
- Webstats
- Website Traffic
- Website popular sections
- Accommodation
- Student mobility data
Country Performance Report
Admissions Weekly Performance Report
Agent Management Report
Studymove Data Shop
-
Looking for Custom Research and Insights?
We also deliver tailored research projects to support your international education strategies. From focused data mining to large-scale analysis and reporting, we’ve been helping institutions uncover valuable insights and make data-informed decisions since 2017.
Contact us to discuss your research needs.
-
.
We have worked with:
AUSTRADE
Analysis of regional strategies in Australia.
UNIVERSITIES NEW ZEALAND
Comparative analysis of international fees and international education strategies in higher education.
RMIT
Analysis of valuable and active global institutional partnerships
Kaplan Australia and New Zealand
Analysis of international education trends in New Zealand
AUSTRADE
Opportunities and challenges in the Mexican market for Australian education providers
International Education Association of Australia (IEAA)
Impact of COVID-19 in Learning Abroad
PEARSON AUSTRALIA
Demand and market trends for online programs in Australia
BEDSSI
Comprehensive analysis of international students’ preferences regarding student accommodation
CONNECT WITH US
Contact us
We are happy to help!
Contact us to learn more about our range of services and find out how we could assist you to develop and enhance your international education strategy.